WWD - April 5, 2007 Issue



The WWDList
Brand Power
The top most searched-for apparel brands online in February.

San Francisco-based Stylophane.com, an Internet apparel design and marketing firm that
counts the number of times apparel brands are entered into search engines that the firm
tracks monthly, found a diverse group represented in the top 12, from designer names to
sports apparel and outerwear. According to the firm, six brands reappeared on the list since
February 2006: Louis Vuitton, Nike, Adidas, Gucci, Channel and Prada. These brands,
though still dominating the to spots, posted lower search volume figures from the same
periods a year ago. Here's a look at what these power brands have been doing recently to
continue generating interest - Cecily Hall