Financial Analysts
Social Media Data as a Source of Alternative Data
Analysts and researchers alike are turning to social media data to get insight into brand social media heat, serving as an indicator of directional change of consumer sentiment.
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Social Media Data Dominates Media Today
A negative or positive customer interaction can have a huge impact and is there to be shared with the masses. 95% of Millennial (aged 18-34) follow brands on social media today. They are a growing demographic of purchasing power. Social media data gives analysts the opportunity to measure consumer sentiment and brand performance in near real-time and respond to the constant stream of direct feedback.
The Data
Stylophane, unmatched and unrivaled, tracks over 8,000 brands across the main 5 social media platforms: Instagram, Facebook, YouTube, Twitter and Pinterest - with data updated daily.
Xxx tickers
8000+ brands - request any not being tracked!
Focus on luxury, retail, beauty and apparel
Daily updates
Desktop solution with the ability to create watchlists, portfolios, competitors
Feed can be customized to sectors
10 years history (social media channels do not sell back history - the deep history of brands is exclusive to Stylophane and cannot be retroactively collected by ANYONE)
Alternative Data Users & Uses
Analysts and Research, Fundamentals
Track brand’s social audience growth
Brand’s posting frequency
Consumer engagement stats
Individual post stats
Identify the rising brands that have the most growth data that will threaten the success of your holding
Comparing similar brands - graphing capabilities
Schedule a Meeting
Speak to our social media data expert!
To learn more about this increasingly important data source and access to the desktop solution or sample CSV file, please fill out the form below or call 212-512-0590 (M-F 9am-5pm EST).
